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Haji 2003

Tripadvisor upping its game

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The new TripAdvisor expands its community beyond travelers to also include brands, social media influencers, publishers and friends. Travelers can follow and connect with individuals or content creators who share information that is relevant to their interests.

Complementing our more than 661 million reviews and opinions, TripAdvisor members will be able to create and view inspirational and helpful new forms of content including photos, videos and articles. Members will also have the ability to create "Trips," which can be in-depth travel guides, itineraries or simple wish lists of things to do while traveling. Trips can be made private and saved for personal use or shared with the community to inspire and help others.

 

https://tripadvisor.mediaroom.com/2018-09-17-The-New-TripAdvisor-Goes-Social-Gets-Personal?m=58834

Edited by Haji 2003

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There's also a video made by the company outlining its changes and how the new look is supposed to fit with peoples' lifestyles. It's all about sharing experiences etc with social network members.

Not quite sure why people would use tripadvisor to do that, rather than facebook. For me, the usefulness of writing Tripadvisor reviews comes from getting replies from the management of hotels that I am criticising or praising.

Anyway good to see that it's not just Shiachat that has to grapple with a world dominated by social apps.

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