What makes a Muslim youth leave his life in Marseille, London, New York or Kosovo behind and join a group like IS/Daesh? What does Daesh promise, socio-politically speaking, that the materialist liberal West can't offer?
It offers the same utopia that the zionist state PR firms advertise to jewish youth from Brooklyn, North London and Krakow.
The attractiveness of being able to BE the 'ideal' Muslim, living in the 'ideal' islamic state, ruled by a descendant of the Prophet, is no different to the effective propaganda of ideal jewish life in occupied Palestine.
Muslim youth livi