Amongst some of the people who promote pink and soft ways to replace traditional family customs, they have come up with a strange assertion.
They claim that gender is a social construct and that males and females are actually the same, but culture has made all these weird "roles" for each gender.
So they would normalise boys wearing dresses and playing with barbie dolls, and girls wearing boys clothes and playing with boys toys.
Of course this is all an abomination and a form of transgression against morality. We know that the genders are different, we know they have differences in their brain, they have innate interests, and so on.
Islam has given specific roles to males and females, that's it. Any attempt to oppose this is due to the false propaganda installed in the minds of people of pink freak leanings - and they are the ones who wish to destroy chivalry, masculinity, honor and noble protective pride aka gheera.